For those who have trouble building a traditional list of email addresses, Twitter can be an interesting alternative. Thanks to the huge success of Twitter, it is fairly easy to get a large number of followers on Twitter. Another advantage is speed, it is much faster to get new followers on Twitter than getting new email addresses.
You want your followers to be interested in your niche. So if you target multiple markets, create one Twitter account for each niche. Just following everyone who follows you will not give you followers that are interested in your products. Also, since Twitter limits the number of people you can follow, you should select the people you follow carefully.
In order to get the right followers, you need to pay attention to your profile. It must make it clear what you are interested in. Be sure to be specific, you only want followers that are interested in your niche. A photo is a must and it should be a professional photo, not too dark or blurry.
Initially, you can follow 2000 people on Twitter but you should start slow. If you are following 2000 people but only have 100 people who follow you, it will not look attractive to follow you and potential followers will be discouraged. Try to keep your number of followers close to the number of people you are following, this makes you look more interesting to follow.
The easy strategy is to follow people who are interested in your niche. You give them a couple of days, if they do not reciprocate by following you, you stop following them. This gives you the possibility to follow more people. Now you look for more people who are interested in your niche and start following them. This simple strategy works but it will take time to build up thousands of followers this way.
The most popular way of speeding up the process of getting followers is to become a member of the inner circle of your niche. For this you need to find the key players in your niche on Twitter. You follow these experts and try to get to know them. By offering some fresh and interesting information you try to get them to follow you. This makes you look like an expert too, which will make it easier for you to get more followers.